Corporate-Consumption Bubble

Corporations, often with the use of intense credit marketing, play a big role in how our social well-being develops. In the drive for greater sales and profits much pressure is applied to consumers, resulting in too much consumption. We, including very young children, are continually bombarded with slick advertisements convincing us that we must have more. So much of this is not needed or completely useless.

The competition amongst companies for revenue and profit encourages the use of excessive, powerful marketing resulting in greater sales. The delivery of inferior products and services also becomes more common as they 'progress' towards achieving profit goals. Deception and disappointment are continually on the rise.

There are moves going on, quite noticeably on the internet, to alter our lifestyles. More and more of us are wanting to protect the environment and live a sustainable, healthy and simpler life. Consumers are becoming more aware of dishonest business practices and the pressure marketing of things they don't need.

As this trend towards a more sensible lifestyle becomes widespread sales and profits will ease. That also brings on the possibility of economic deterioration or collapse. However avoiding any degree of economic slump by encouraging consumers to purchase more, by lowering interest rates and using other incentives, only pumps more hot air into the bubble.

Like a drunk who has been on an extended binge we can be certain that a hangover lies ahead. We don't know if this will be soon or if the party will continue but there will be a big headache.

This is a serious growing problem without a simple solution. If we could only make an easy transition.


"The finest lives, in my opinion, are those who rank in the common model, and with the human race, but without miracle, without extravagance." - Michel de Montaigne

Grampa Ken ~ Author of 32 KEYS About Life and Blogger at Social-Fix